Digital Transformation: A Necessary Culture

Abstract

The term digital transformation is used to mean the transformational and disruptive implications of digital technologies. This involves structural change in the economy of organizations and society in general, and occurs through the comprehensive application of new digital technologies and disruptive digital business models (Hernandes, 2021).

With the advent of the fourth industrial revolution as well as the high demands for production, processes and/or services, the use of digital processes becomes inevitable regardless of the company's sector of activity. This process becomes irreversible mainly with the application of digital platforms and decision-making that must be increasingly agile, where technology can boost companies' businesses, in addition to enhancing the market as a whole. The company now has numerous advantages when entering the digital sphere. However, caution and, most importantly, planning must be exercised during the transitional period. Ferreira (2018) considers that it is important to digitize, but the organization cannot forget the user/customer experience that must be invited to participate and create together with the company.