Stakeholders' Perception Under the Eye of the Canvas Approach: A Case Study of a Cosmetic Company
Keywords:
Canvas, BMC, Stakeholders, Product Management, CosmeticsAbstract
The need for constant evolution in the cosmetics industry forces companies to adopt strategies that are fast and practical to satisfy their consumers. Among the main tactics to achieve success in the services or products offered are management tools and technologies, such as the Business Model Canvas, which organizes the concepts for companies to accelerate the process of creating and developing new projects. The objectives of the research are to identify the perceptions through the Canvas approach and present the perceived items and their nuances. Using interviews with company employees, resellers and consumers the data are analyzed from the perspective of the Canvas approach. The relevance of the work is to present the use of this approach in a project and the perception about the relation of consumers and the company of a given product.
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