Setor Imobiliário: Um Estudo de Caso Sobre o Fechamento de Contratos Durante a Pandemia

Abstract

The real estate sector has the composition of the market through real estate agents, independent real estate brokers, brokers, owners, labor contractors, civil construction companies and companies that provide services in advertising and marketing, which act in the activities of administration and commercialization. of real estate developments (MATOS; BARTKIW, 2013). The objective of this research was to analyze the behavior of the real estate sector during the period of the pandemic, comparing the last five years of contract sales, from the company PRICE BR. The methodology adopted was of a qualitative nature (GIL, 2022), the methodology used was the case study (Yin, 2017), data collection will be through document analysis and interviews (MARTINS; THEOPHILO, 2006). The main results obtained were the identification of sales growth during the pandemic and the change in people's lifestyle. It was possible to conclude that, even in the face of deprivation due to the lockdown, the sector surprised the market, being considered the best year of sales in the company PRICE BR. The contributions to the theory are to present information to serve as a basis for the identification of market behavior for future research and to present another impact regarding the COVID19 period. The practical contribution is to provide information for managers and construction companies to make decisions on the subject.