Recomendações para a Gestão do Conhecimento em Design numa Fintech Digital Brasileira de Grande Porte

Weynner Kenneth Bezerra Santos; Bruno Andrade Costa; Rafael Guem Murakami

Authors

Weynner Kenneth Bezerra Santos USP/Esalq https://orcid.org/0000-0001-7420-8718
Bruno Andrade Costa USP/Esalq https://orcid.org/0000-0002-4320-8587
Rafael Guem Murakami Universidade Cidade de São Paulo; Faculdade Flamingo; USP/Esalq https://orcid.org/0000-0002-5270-278X

Keywords:

agility, digital bank, product management, financial technology

Abstract

This study maps the main agile challenges, solutions, stakeholders and activities in the work of designers in a large national digital financial institution, listing recommendations for creating a knowledge repository based on unsystematic review and group dynamics; and proposes a flowchart model illustrating this entire process, aiming to manage the interests of the evaluated team and control the quality of design in the participating company. The results are achieved when, based on the totality of the project results, recommendations are suggested to address the main problems raised, including those already given by the participating professionals, as well as those provided by the research itself; and in proposing a repository of activities, challenges, solutions and stakeholders, here called a crisis management model in the agile context of designers and managers.

Author Biographies

Weynner Kenneth Bezerra Santos, USP/Esalq

MBA in Project Management from USP (2023), Master's degree in Digital Artifact Design from UFPE (2019) and Bachelor's degree in Design also from UFPE (2016). He is currently a user experience researcher at PicPay (since 2021), having worked for companies in the areas of finance, logistics, education and R&D. He was research manager in ergonomics and usability of products at LACA²I, at UFPE (2014-2021) and has worked for ten years as a designer, researcher and entrepreneur. Has aptitude for Product, Design and Project Management; Program Management; Digital Technologies; Web and Mobile Devices; Smart Artifacts; Consumer Goods Industry; Digital games; and Military Industry.

Bruno Andrade Costa, USP/Esalq

I'm currently studying Medicine. I have a degree in Pharmacy, Clinical and Toxicological Analysis from the José do Rosário Vellano University - UNIFENAS (2006); Specialization in Clinical Pharmacology from Faculdade Oswaldo Cruz - FOC (2010); Specialization in Teaching in Higher Education from the Centro Universitário das Faculdades Metropolitanas Unidas - FMU (2019); Specialization in Tutoring in Distance Education from Faculdade Noroeste do Mato Grosso - AJES (2021); Specialization in Distance Education Technologies from Faculdade Noroeste do Mato Grosso - AJES (2021); Specialization in Acupuncture from Faculdade Venda Nova do Imigrante - FAVENI (2022); Specialization in Clinical Analysis from Faculdade Venda Nova do Imigrante - FAVENI (2022), Specialization in Acupuncture from UniAmérica (2022); Specialization in Advanced Facial and Body Aesthetics from UniAmérica (2022) and Specialization in Dermatology and Aesthetics from Faculdade do Norte de Mato Grosso (2022); Master's degree in Biological Sciences (Molecular Biology) from the Federal University of São Paulo - UNIFESP (2014) and PhD in Biological Sciences (Molecular Biology) from the Federal University of São Paulo - UNIFESP (2019). I have experience in several areas such as: responsible pharmacist technician in drugstores, distributor and exporter of cosmetics, clinical analysis laboratory, hospital pharmacist and hospital clinician, teaching in higher education (undergraduate and postgraduate), coordinator of higher education course in pharmacy and research basic in the following areas: Pharmacology and Microbiology, working mainly on natural compounds derived from animals, with an emphasis on the study of toxins for the development of drugs. Immunology and Cell Biology with an emphasis on tumor immunology, gene therapy, angiogenesis and anti-angiogenesis. Since 2019, I have worked as a guiding professor for the Project Management course - MBA USP/Esalq.

Rafael Guem Murakami, Universidade Cidade de São Paulo; Faculdade Flamingo; USP/Esalq

Graduated in Information Systems from Universidade Presbiteriana Mackenzie (2005), degree in Accounting from Universidade Anhembi Morumbi (2018), specialization in Business Logistics from Faculdade Anchieta (2007), specialization in Teacher Training for Higher Education (2015), MBA in Finance and Banking from Centro Universitário das Faculdade Metropolitanas Unidas (2019), specialization in Project and Portfolio Management from Universidade Anhembi Morumbi (2019), Specialization in Management and Digital Marketing from Universidade Católica Dom Bosco (2022), Specialization in MBA in Management in Accounting and Business Finance from Faculdade AJES (2022), Specialization in Technology and Distance Education from Faculdade AJES (2022), Specialization in Tutoring in Distance Education from Faculdade AJES (2022), Specialization in MBA in Digital Business from USP/Esalq (2022) and a master's degree in Accounting from the FECAP University Center (2020). He is currently a professor at Faculdade Flamingo, face-to-face tutor at Universidade Cidade de São Paulo and advising professor at USP/Esalq. He has experience in general EaD coordination, higher education courses and EaD tutoring, in the area of Computer Science, with an emphasis on Computer Systems, working mainly on the following topics: distance education, accg, innovation, health costs, higher education, opme , software requirements, inclusion of deficient bibliometric research, technological development and cloud computing.

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